“I get inspired by the elegant French woman from the 40s and the 50s”. Elisabet Urpí, designer of [eliurpí]

Photography given by Eli Urpí 

Eliurpí is a romantic and feminine fashion brand specialized in millinery. Elisabet Urpí, the designer, and Nacho, her boyfriend, are in charge of the brand. Their clothes dress an elegant and cosmopolitan woman, inspired in the Parisian woman from the 40s and 50s.

How did “Eliurpí” start?

The brand started four years ago, although the shop became one year old this march 2014. At the beginning we only worked on millinery, and now we are working on the fourth clothing collection. The hats are 100% handcrafted, from the beginning to the end. We design the clothes and we make the drawings, although then we send them to a studio that collaborates with us.

"In fashion, doing something that sells but is beautiful and special at the same time is very difficult", Juanma by El Cuco

Photography: Natalia Garcia i Marina Corral

Juanma Granero is the designer of the brand Juanma by El Cuco. Art is very present in all his designs, but always adapted to clothes that can be dressed everyday. He confesses to be guided by his mood when creating, just this way he achieves a very personal and easy to identify style.

How would you define your brand?

The brand has evolved a lot. I started in 2008, with an aesthetic very focused to catwalks, to the image, forgetting the commerciality. The brand is so much more personal now. People from Barcelona who works in the fashion industry easily identifies my designs. My clothes have been adapted to a daily style, they are easier to wear.

Interview to Patricia Benitez, La Chica de Papel's founder

Photography: Natalia Garcia 

We meet with Patricia Benitez in “Galeria Cosmo”, a place that harmoniously combines a café with an exquisite art gallery. Its decoration is extremely beautiful and colorful, and it offers an ideal environment to talk about the brand La Chica de Papel, for its similarity with the young and sweet artistic concept… 

How would you define what fashion means for you?

I define fashion as a way of personal expression: it is what you wear, what you are and the image you give to the world. I think about fashion as a way of absolute free expression, and that’s why I love it when people adapt their closet to their personalities and they dress as they want, not caring if it is trendy or not. The important thing is to dress it the right way, I mean, you have to feel comfortable in it. For me, this is fashion.