Photography: Marina Corral Roselló
In Enric Granados Street, 106 (Barcelona), we can find The Avant, Silvia Garcia Presas’ brand.
The singular space
has a Mediterranean inspired decoration which shows the timeless and artisanal
style of the brand in a perfect way. You can find very special clothes, made in
a very caring way. They don’t follow fashion trends, The Avant’s key is
creating clothes that, although being of the present time, are also timeless. Their
clothes are addressed to an exigent and cosmopolitan woman who bets for
quality, the use of natural materials and manual work.
The Avant doesn’t
work for collections, its clothes are constantly renovated in small
productions. This way, the brand accomplishes unique and exclusive clothes.
Behind a curtain at the back of the shop, there is the Atelier. It is in
constant activity, and loads of the clothes we can find on the shop come from
there. But not all of them. Various dressmakers around Barcelona are the responsible
to sew Silvia’s projects. Each one of them working in their specialization, because it is
not the same making a dress than some pants, and The Avant knows it. They only can
get a results in which little details are so important by working this way.
But The Avant’s
work doesn’t finish in fashion. The shop also counts with a little space called
“Primitiu” (primitive in catalan), that is dedicated to sell artisanal objects the
designer has recollected in her numerous trips.
The brand has been
in the market since September 2003. Its designer, Silvia Garcia Presas, studied
in the Escuela de Artes y Técnicas de la Moda, and then graduated in the Royal
College of Art in London.
The Avant has participated
in other events as Murcia’s “Pasarela Abierta” (Spain) and the “Gwand Fashion
Show” in Lucerne, Switzerland. Besides, it received the price from North
America “Gen Art’s Styles 2005”, intended for emerging talents.
No hay comentarios:
Publicar un comentario