Video: Elena Darriba
In the number 7 of Mirallers street(Barcelona) we can find the shop Ivori, owned by the designer from Barcelona Carola Alexandre. The shop is hidden between small streets from the Catalan city, but it is very easy to find thanks to a sign placed in a very busy street near it.
The shop’s name is followed by a subtitle
which already indicates what we can find in it. This subtitle is “made in
Barcelona”, and this is because in Ivori you can only shop clothes made by Catalan
designers.
It is a very small and cozy place where
people can buy clothes, but also shoes, bags and accessories. All those things
chosen by Carola Alexandre, who also sells her two brands in the shop:
Alexandre Nedderman and Ivori. Carola designs with a friend one of this two
brands: Alexandre Nedderman, and she designs Ivori, which is exclusive for the
shop, by herself.
The designer had the idea of creating her
own project and opening her own shop after working in clothes shops for some
time, an employment that she combined with Alexandre Neddermann’s creation. He
took the decision of only selling clothed by Catalan designers in order to
upgrade Barcelona’s design.
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